Jump Jam is double denim for every New Zealander* enjoyed shamelessly by children, looked down on by the cool kids, forgotten for a number of years, then finally appreciated as an adult when everyone wishes they had the confidence to pull it off. But the cultural touchstone that truly complements Jump Jam’s beginnings in 2001 is the American Music Awards where Britney Spears and Christina Aguilera wore matching double denim. Harry Potter and the Philosopher’s Stone was released in 2001 Frodo and Sam introduced themselves in The Fellowship of the Ring in 2001. ![]() ![]() Jump Jam entered the lives of New Zealand kids in 2001, a year filled with historic cultural movements. Before Zumba, before Just Dance, before it was cool again to move in public group settings, there was Jump Jam.
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